Mr. Cheah Kok Hoong, PIKOM Chairman

Dear PIKOM members,

Gong Xi Fa Cai and Happy New Year!

First of all, I am truly grateful for your continuous support over the years. As I have shared in my New Year’s greeting message earlier, 2014 is a year of ‘FOCUS’ for PIKOM to ‘Ask not what the members can do for PIKOM, but instead ask what PIKOM can do to better serve our members’. While you are excited with the CNY celebration, each of us here at PIKOM has been working hard to ensure that we provide better value and support to you in the coming year. As we ushered into the New Year, changes to Budget 2014 is starting to take effect and had created a domino effect on our economy. We could see the gradual increase in prices of petrol, toll charges and overall market goods. No doubt, it is placing tremendous pressure on everyone – including PIKOM that we would be more prudent with our spending and prioritize on what actually enhances the value for PIKOM and our members.

I understand that many of us see 2014 as a challenging year and therefore, I urge you to be more actively engaged in discussion with us – the PIKOM council, advisors and secretariat are all here to help and serve you better. The CNY dinner last Thursday at Sime Darby Convention Centre, attended by more than 150 members, is one good avenue, not only to celebrate the new year but for us to hear from you directly as well.At the same time, to increase the local demand of ICT among end-consumers, the PC industry committee is looking at the various challenges and opportunities in the market. Additionally, PIKOM will continue to expand our footprint via PC Fair locally and regionally. As you may know, one of the highlights for PIKOM in 2013 was the inaugural ‘Mother of all Digital Fairs’ which brought a wider range of ICT segments including consumer electronics retailers and government services – all under one roof. The fair has not only successfully broadened the range of our targeted consumers, but the type of exhibitors as well. Hence, we have set up a special committee chaired by myself personally to drive the PIKOM Fair to achieve even greater success this year.

As the saying goes, when the going gets tough, the tough get going. I am confident that, through collaborations among the industry players, we would sustain a consistent year-on-year growth of 10 to 12 percent this year and beyond.Do stay tuned for more exciting plans in the coming months.

Once again, I wish you a very Happy Chinese New Year: 马到成功(in Mandarin) ,年年有余(in Hakka) and ‘Huat Huat Huat’ (in Hokkien)!

Thank you!